Contextual Research Examples

In this blog post I will be showing some examples of videos and other types of examples of Skatepark lesson advertisements:

Example 1:

This first example is of a scooter and skate camp at Revolution Skatepark in Broadstairs. It is an instagram post on their page. I feel as if this is potentially a good way to promote the lessons/camp as a lot of scooter riders/skaters will see the post if they follow the skatepark on instagram. The image stands out as there are a lot of eye-catching designs on the image such as the Camo Background, the skater and scooter rider and the bold Revolution lettering. I think that this is an effective poster to promote the summer camp and I believe that it will attract the attention of potential customers.

Example 2:

The next example is for another Scooter lesson/camp at Adrenaline Alley Which is the biggest skatepark in Europe. This is also an instagram post but this is a lot brighter than the previous one but I think it is too bright as it takes your attention away from what it is you are meant to be reading. The colours on the background are so bright that I actually struggled to read the white writing at the bottom. But then the post has 400+ likes so it must've been well received by the target audience. The title is bold but the rest of the writing is very hard to read as it i very thin and it is barely visible in front of the very bright background. I feel as if this could be a successful promotion for the lessons/camp but the background doesn't need to be that bright as it will distract the viewer.

Example 3:

The final example is a video by 'The Park Geelong' which is a large skatepark in Australia. The video is very professional as it is uploaded in 4K which is very high quality. The video is put together really well and it shows a good understanding of the bond shown between the instructor and the pupil which is something that I would like to include in my video as it makes any viewer who is unsure about coming to the lessons feel a lot more safe if they see the pupils and students. The video is very positive and shows a lot of smiles which is also something that I would like to include in my video. The video also shows teamwork with the pupils working together to help each other try new tricks, again this is something that would be effective in my video. Overall I believe that this is a very successful promotional video for the skatepark and I think that this video will attract more people to come to the lessons. I would like to create my video in the style of this video but I would like to include some interviews to make the video a lot more personal.